https://www.lafatadesign.com/contact daily 0.75 2021-01-26 https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5f1763ecec6a065352320609/1595368439648/collage.jpg Contact - Nice to meet you. I’ve been working in the design and branding world for the past 15 years. I love the design process and the challenge of creating design solutions that effectively communicate and solve problems. I know that the presentation is as important in reaching an audience as the work itself. My work has ranged from an entire in-house brand redesign, including 100+ packaging products, to leading a new build for a trade show booth to product naming. I understand the complexities of working with international production partners, leading projects and managing teams. Reach out and say hello and let’s see how we can work together. logo design / packaging / digital campaigns / social media / catalogs / brochures / direct mail / identity manuals / workbooks / trade show booths and experiential marketing / Point of Sale Robin.Lafata@gmail.com // 858.945.2326 https://www.lafatadesign.com/work daily 1.0 2020-10-23 https://www.lafatadesign.com/work/pos monthly 0.5 2021-09-16 https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5feb3fdbb282ec468d3b9736/1609354094519/denim_ht_3.png Work - Charlotte Russe Denim Hangtags https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fecb0d56e5db17fe84a8651/1609347310198/summer-campaign.jpg Work - Charlotte Russe Summer Campaign https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fc65173cb3e0f5771274394/1609354112118/queen-hearts-revised.png Work - Charlotte Russe Valentine’s Day Campaign https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fec9d3dff4ef250d3f27e4c/1609354131719/heart-ht.jpg Work - Charlotte Russe Holiday Hangtag https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fc662e19b1ed03538b863bb/1609354163683/blu-chic.png Work - Charlotte Russe Loungewear Signage/Hangtag https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fc64d04cb3e0f5771267306/1606832879526/Screen+Shot+2018-05-30+at+9.41.17+AM.png Work - Charlotte Russe https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fc64ec39ee0f32b872aeefe/1609354203260/love_it_campaign.png Work - Charlotte Russe Holiday Signage https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5feb400bc4e1037882cc5682/1609354230200/CR_directives_spread_1.png Work - Charlotte Russe Window Set Directive https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5feb3f07d51358362469401f/1609354256544/CR_gift_cards.png Work - Charlotte Russe Gift + Coupon cards https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5feb4302baddee7e4a7bc40d/1609354275970/denim_ht_1.png Work - Charlotte Russe Hangtag https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5feb47b27ded4178ae9c6289/5feb47d56b227530e701682e/1609254880809/Screen+Shot+2020-12-29+at+9.43.12+AM.png Work - Charlotte Russe https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5feb47b27ded4178ae9c6289/5feb47f3d54d01335d613abd/1609254902549/Screen+Shot+2020-12-29+at+9.55.31+AM.png Work - Charlotte Russe https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5feb47b27ded4178ae9c6289/5feb47e7aec37f14954fa657/1609254890931/Screen+Shot+2020-12-29+at+9.55.05+AM.png Work - Charlotte Russe https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5feb47b27ded4178ae9c6289/5feccb1c6ed34a7367e9121c/1609354018586/Screen+Shot+2020-12-30+at+1.43.55+PM.png Work - Charlotte Russe https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5feb47b27ded4178ae9c6289/5feccb300493bd2827b45252/1609354037845/Screen+Shot+2020-12-30+at+1.44.15+PM.png Work - Charlotte Russe https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5feb47b27ded4178ae9c6289/5feccb3e9d513670e3f2598e/1609354049844/Screen+Shot+2020-12-30+at+1.44.38+PM.png Work - Charlotte Russe https://www.lafatadesign.com/work/logos monthly 0.5 2020-12-30 https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f11c94b4e1f273fff0d275e/1598902649923/logo_final+copy.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f1206b89dada65ac55fd10c/1598902659680/kids-in-harmony.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f11e85a6b462b1f481b4745/1598902663819/sopris.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f1afe80d53cf03a31f34068/1598902667102/tomato.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f4fa6d82fa4ee1e6d6ba9c3/1599055579559/inner-idea-2.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f4e7230a4f17d15afdfa2ce/1598976580696/NWM.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f1208f945d18220ae473ae6/1598902704312/soccer-loco.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f4fa7841c1cad15afc2f35a/1599055751519/interrobang.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f1affe82a53203e07974d53/1598902687778/zellij.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f11e7687635421464615145/1598902669837/holloway.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f1b008a3fcc8b4cc3ab565c/1598902690514/palazzo.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f1b020f513afc216a1edb7e/1598902707158/love-laughter.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f1b0111e5358d4f7bd07382/1598902697193/miro.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f4e750063428d56d4435328/1598977286774/Mrs-F.jpg Work - Logos https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f11c7a9f1cc1818f53742ef/5f4f9082faea81233ca3084c/1599049866329/xylem.jpg Work - Logos https://www.lafatadesign.com/work/collateral monthly 0.5 2021-03-04 https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/6041184a588f4c4f2ca37043/1614878830413/travel-app-mock-up.png Work - Eagle Creek Wanderlust Adventure Guide App https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fe904024d160f63a66200b1/1609107645307/Accessories_Pack-It_racks_Packaging.png Work - Eagle Creek 100+ product packaging redesign https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fec9be2e36f020a04d1ea29/1609341936087/folder15.jpg Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fec9aa90c77b44ac01c122c/1609341622747/cicada.jpg Work - Eagle Creek Luggage Hang tag https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fe9043048c30047e64a9481/1609107711299/HC2_ht_2_inside.png Work - Eagle Creek Luggage Hang tag https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fe905061c123d7f84de0df6/1609107765064/catalog-cards.png Work - Eagle Creek In Store POP educating the consumer on the full product line https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fe9052b48c30047e64ab380/1609107796101/EC-banner.png Work - Eagle Creek In Store POP posters https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fe905483bc7803746d511fd/1609107808827/pack-it.png Work - Eagle Creek Fixture Signage https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96eed33401bb4f78937118/1603895281845/EC_pack_it_bro.png Work - Eagle Creek Eagle Creek Pack-It System Booklet (included with all purchases) https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5fda817ce59845013d115d64/5fda817ce59845013d115d65/1609107858790/EC_pack_it_bro.png Work - Eagle Creek Pack-It Brochure https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004d5b634e5f8212744e904/6004d64ddb80cc1be40025c6/1610929748040/ec_wb_2010_cover.png Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004d7cadea472688fbca094/6004d80beca5fe2d35d29740/1610930194890/new-ec-wb.jpg Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96ee6602afba3d7e58d6dd/1606768971940/EC_pack_it_bro_spread_1.png Work - Eagle Creek Interior Spread https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5fda817ce59845013d115d64/5fda817ce59845013d115d67/1608154849764/EC_pack_it_bro_spread_1.png Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004d5b634e5f8212744e904/6004d673bb919d0f71450637/1610929783452/IMG_5764.JPG.jpg Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004d7cadea472688fbca094/6004d92d9cabb86c70e8ca99/1610930483430/IMG_5870.JPG Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96ef05de3c872760fa53a0/1609107879820/ec_pack-it+bro_orig_cover.png Work - Eagle Creek Retail Cashwrap Booklet https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004d5b634e5f8212744e904/6004d6913431835a949b3d53/1610929813748/IMG_5900.JPG Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004d7cadea472688fbca094/6004d93448a9597086864ee9/1610930491545/IMG_5864.JPG Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96eea7de3c872760fa492c/1608154307430/ec_pack-it+bro_orig_2.png Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004d5b634e5f8212744e904/6004d69edb80cc1be4002dcc/1610929826363/IMG_5895.JPG Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004d7cadea472688fbca094/6004d93a34e62f52c6f04c09/1610930495075/IMG_5539.JPG.jpg Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96ee828de11c1bc98bfce7/1603895270138/ec_coll_cards.png Work - Eagle Creek Eagle Creek Retail Product Collection Cards https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004d5b634e5f8212744e904/6004d6b16506eb00657ab0e1/1610929845625/IMG_5769.JPG.jpg Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004d7cadea472688fbca094/6004dbcef6b2401f074e8800/1610931155099/Screen+Shot+2020-07-21+at+4.02.33+PM.png Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f02a1a2e71591239dd3d/1603895295407/ec_store_banners_2.png Work - Eagle Creek Eagle Creek Retail Signage https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f0448de11c1bc98c6355/1608145035952/ec_wb_2010_cover.png Work - Eagle Creek Eagle Creek Sales Dealer Workbook https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f973b0bece67d47f77c7e82/1603895341965/EC_sp_1_wb.png Work - Eagle Creek Eagle Creek Sales Dealer Workbook https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f13b86fcfd4bbfec46b7/1603895406972/love_it_campaign.png Work - Eagle Creek Charlotte Russe In-Store "Want It, Give It" Holiday campaign Signage https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f0e0e8b3eb727589cf3b/1603895515845/IMG_5185.JPG.jpg Work - Eagle Creek Inner IDEA Conference Booklet https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f1057821e015826d47a2/1603895185189/IMG_5193.JPG.jpg Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f0798de11c1bc98c6dd5/1603895185181/IMG_5163.JPG.jpg Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f1b0825a9234e4589aaf/1603895527905/palazzo_stationery.png Work - Eagle Creek Palazzo Interior Design FIrm Collateral https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f19068eda86f48307d76/1603895185205/palazzo_forms.png Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f2c8fb565464db16ec3e/1603895494937/Screen+Shot+2018-05-30+at+10.54.02+PM.png Work - Eagle Creek STM Product Sales Sheet https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96ef83caa5da2216617b6a/1603895427855/CR_directives_spread_1.png Work - Eagle Creek Charlotte Russe Window Merchandising Directive https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96efca86fcfd4bbfec0777/1603895477892/CR_directives.png Work - Eagle Creek Charlotte Russe Ready-to-Wear and Accessories Merchandising Directive https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96ee3fdad0c9340c1c190c/1603895366504/CR_gift_cards.png Work - Eagle Creek Charlotte Russe - Various Gift card + Coupon Cards https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f26c8e621b4f922c7717/1603895601890/Screen+Shot+2020-04-08+at+5.26.08+PM.png Work - Eagle Creek Diamond Mattress Sales Book https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f28d68eda86f4830b08d/1603895185217/Screen+Shot+2020-04-08+at+5.28.03+PM.png Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f2a85fdfc80dc0e8be2d/1603895185221/Screen+Shot+2020-04-08+at+5.26.28+PM.png Work - Eagle Creek https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5f96ee03eb9e5f1c2d92cfad/5f96f16feb9e5f1c2d939ac4/1603895554904/love_laughter_brochure.jpg Work - Eagle Creek Old Globe Theatre Season Mailer https://www.lafatadesign.com/work/packaging monthly 0.5 2021-01-18 https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/6004e3f6652b4632bcb66462/1610933247619/IMG_3840.jpg Work - STM Bags https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/6004e01cdc5a6f13a17c52d5/1610932271133/IMG_3944.jpg Work - STM Bags https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/6004e1f219c6141b350b1e50/1610932729844/Screen+Shot+2018-05-30+at+11.03.16+PM.png Work - STM Bags https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/6004e23bc4428025155a5ef5/1610932823326/Screen+Shot+2018-05-30+at+11.10.06+PM.png Work - STM Bags https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004dd6ddea472688fbd079a/6004def7e996e15729eb28b6/1610931968410/stm-sales-sheet.jpg Work - STM Bags https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004e2b69cabb86c70e9959e/6004e2ea3e592d07ac4ca8e6/1610932982084/stm-pkg-laptop-back.jpg Work - STM Bags https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/6004e2b69cabb86c70e9959e/6004e2fae40b7c3f2c0088eb/1610933002273/stm-pkg-laptop.jpg Work - STM Bags https://www.lafatadesign.com/work/simply-waterproof monthly 0.5 2021-01-18 https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5fee35d789898a72c729fcf2/1609446885702/simply-waterproof.jpg Work - Simply Waterproof https://www.lafatadesign.com/work/diamond-mattress monthly 0.5 2021-09-16 https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/614357911e446f145e985f49/1631803301018/Screen+Shot+2021-01-22+at+10.23.27+AM.png Work - Diamond Mattress https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/615dc81d332dd7454f0e7479/1633536046076/personas-website.png Work - Diamond Mattress https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/615dcfa9bf88145f1f756d3e/1633538063602/process-image.png Work - Diamond Mattress https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/614358e19c58161b26d58b55/1631803636906/Screen+Shot+2021-01-22+at+2.12.38+PM.png Work - Diamond Mattress https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5feaa9e1aec37f149541e724/1609214461600/foam-pkg.jpg Work - Diamond Mattress https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/5feab09e56bb3124d932353d/1611244061251/foam-pkg-3.jpg Work - Diamond Mattress Foam Sample Packaging https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/t/6009a1d15ef8504b35dff1a1/1611244041234/Screen+Shot+2021-01-21+at+10.19.00+AM.png Work - Diamond Mattress In Store Wall Signage + Bed Headboard Signage https://static1.squarespace.com/static/5e8e1eb0c5312a61315a9c95/5feab116aec37f149542b20b/5feb46a7fb272a7f8df6f223/1609254583889/Screen+Shot+2020-12-16+at+1.38.32+PM.png Work - 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